Content marketing is a great way to generate leads on your webpage. Content marketing proved the number one source to improve the organic traffic on your website. According to the “DemandMetric” content marketing brings 97 % more traffic than backlinks, 434% more than the index page on the search engines. Content marketing generates 55 % more traffic and 62 % less cost you require to generate a content marketing campaign. It generates 5 times more leads than any other marketing strategy and 13 times greater chance of your return of investment (ROI). Content marketing along with SEO forums like Shopify SEO experts can be a great traffic booster for your website.
In this article, we are going to describe the strategies how to fabricate your content writing strategies:
Positioning of your brand:
First, you have to define the unique selling proposition of your brand. What makes your brand the best choice over the competitor? Your content strategy should illustrate your brand personality. When you use such content in all the digital marketing channels, it brings a huge amount of traffic to your site. There are some questions you have to answer before defining your content strategy:
- Who are your target audiences?
- The particular need of your potential customers
- The competitive edge of your product over the customer
- The unique selling proposition of your brand
Brand position can be enhanced by using the following content marketing strategies:
Audit your current content:
Audit your current content, is it defining the basic purpose of your brand. Is it creating a brand position for your brand? There are 1.6 billion websites and 70 million blogs published every month.
Then why is someone going to read your content, collect all your existing data, and select the data which best serves your brand positioning?
Analyze, what nature of the data serves your brand? What improvement is required for your content?
Establish your goals:
Specifies the goals and purpose of your content marketing strategy. Your goals should be long-term and short-term in nature. There should be three types of goals for effective content marketing strategy:
- Your vision and mission
- Strategic goals
- Operational goals
While creating any content for your brand, you should follow the vision and mission of your company. Then you have to identify the long-term goal of your content marketing strategy. Long-term or strategic goals should be preferred over the operational goal of your content strategy.
Determine the target audience:
The target audience of your brand can be evaluated to create an effective content strategy. Your target audience not only includes the buyer of your products but also followers of your brand. Create content that attracts your potential customers and for those customers who love your brand and advocate it. Provide them with a sound reason why they are loving and advocating your brand.
Generate a content strategy, having a purpose, and be helpful in brand position. Creating content without a particular goal is useless for your target audience. Brands successfully execute their content marketing strategy to generate a strong brand position in the marketplace. These brands don’t require to invest millions of dollars in advertising and for brand promotion. Their content strategy is the best advertisement vehicle for them.