Whether your website is for selling products or to provide general information, you need to work upon the web design. If the web development is not done correctly then around 38% of people will click right away from the website. Unattractive web design won’t help your business in any manner. To get things done correctly, you need to hire professionals from the best website designing company. In this article, we have mentioned the best web design tips to boost business sales.
Top and effective web design tips
Include the right colour scheme and fonts
Psychologists suggest that 60% of the users make their preference based on color. The correct approach is to stick to 2 to 3 color options all over the site. Sometimes even a subtle change can impact the website. For instance: Even a small change in the call-to-action button from green to red will boost the business sales by 21%.
Make navigation simple
The website should be easy to navigate from one end to another. Here are the things which you need to keep in mind:
- 86% of users directly look for the product information.
- 60% of users are in search of contact information.
The key to boosting business sales is only possible when you focus on improving the user experience. Make sure the search bar and the navigation bar are on the top. This way the customer will be able to find what they are looking for and they will also get the idea of what you want to sell.
Include positive feedback
Users trust others using words. Here what we meant is, you need to include positive feedback on the website. Statistics have shown that 85% of users trust the suggestions from other customers. When the customer sees a 5-star rating, it is likely going to increase the conversion rate by 28%.
To up the game, you should include video testimonials as it also tells that you are professionals and you are making efforts to provide flawless service to customers. So, it is a great way to prove that your business is legitimate.
80% of the customers get attracted to the visual content. The best approach to display the content is through infographics.
To work upon these factors and many other important points to make the website design perfect, you need to contact professionals. The web designers will give you the best ideas and ensure your website looks perfect in every sense.
What do the professionals not suggest?
- When you get the service from the experts, they will ensure that not too many elements are included in the website. As they can quickly distract the user and they won’t spend enough time on your website.
- Sudden and loud video or audio might get their attention, but not in the way you want. So, do not include such things on the website.
- Make sure the colour palette is not a headache and everything should complement each other.