Digital Marketing Journey: Digital marketing has become the latest buzzword online. Individuals either seek to become effective digital marketing specialists or harness digital marketing to further their online business. Some of these ways mentioned below are either free or paid. Hence, ultimately the choice is entirely yours. However, when choosing any one of these services, ensure that you get what you pay for!
Courses on Google Webmaster Tools
There are many free courses on Google webmaster tools. These courses will help you know how to use all of the Google webmaster tools effectively and efficiently. You may either take these courses by joining the free webmaster forums or attending free webmaster workshops organized by Google. Alternatively, you can also learn through Google site tutorials and other related websites. You can choose among the many free online courses offered by various professionals such as Matt Cutts, Mattieu Gudakunst, John Mayo, and others.
Digital Marketing Certification
A Google digital marketing certification test is also available online, which you can conveniently get certified without spending anything. All you need to do is to register with the test provider and pass the test within the set time limit. The study guide provided by the providers will give you detailed instructions on how to prepare for the exam. There are different kinds of tests available such as written, practical and audio-visual exams. These tests will make sure that you study effectively!
Search Engine Optimization
There are numerous courses on SEO as well. Learning about Search Engine Optimization (SEO) will not only help you learn more about digital marketing but also make you an ideal professional in online marketing. However, to effectively master this art, it is important for you to get extensive information on search engine optimization basics. This can be done by enrolling in an effective and complete online marketing or SEO course. You can read a comprehensive list of courses from different providers or you can join online forums and ask people who have already learned it best.
Various Digital Marketing Courses
There are various digital marketing courses that teach you how to use Google’s analytics course. It is very important for you to know how is Google’s analytics package beneficial to you. You must look for a complete package that includes Google tools, personal branding tutorials, and so on. When you have gained knowledge from the basic level, you can move to the intermediate or advanced SEO packages. You must not hurry when you want to get certified without spending money because some of the most affordable packages will require you to pay for Google credits.
Training E-Books and Articles
In addition to these, there are various videos, training eBooks, and articles that you can easily download from Google’s website. The videos and articles provided by Google will help you learn each and every aspect of online marketing. Every aspect of digital marketing needs to be understood and the knowledge must be updated constantly. Whenever you are learning something new, you can apply it to your website immediately.
Free Packages Provided by Google
The other thing is that the free packages provided by Google will only provide you with the basics. You cannot expect to gain a high rank within the shortest period of time using them. You have to register for paid digital marketing courses because they will give you comprehensive information about the online world and its various aspects. You will learn everything about PPC campaigns, social media, web analytics, and so on.
Pay Per Click Vs Paid Social Media
You can choose between pay-per-click (PPC) or paid social media platforms. The former helps you decide on which ads are more convincing so that you can increase your conversions, whereas the latter helps you in evaluating the performance of keywords and finding the most suitable ones. Digital marketing helps you understand the need and purpose of every single piece of media platform and the best part is that you get to learn all this through Google’s tutorials. So, enjoy your digital marketing journey!