What is the difference between SEO and digital marketing? When it is about outsourcing your business site to an agency, which is the better choice among these two? As soon as you decide that this is the right time for you to improve your online presence and have the benefits that the internet has to offer to you and your business, then the next question is if you should hire SEO services or digital marketing services. Continue reading to make a better decision in this regard.
Difference between SEO and digital marketing services:
The first thing to clear is that there may not a difference between SEO services or digital marketing services. In most cases, both of these services perform the same functions offering the same skills yet may be used under different titles for the basic purpose of marketing.
SEO services: These services provide you with the required knowledge, skills and experience to optimize your business site for the search engines and enhance your ranking in the search engine results. To get it done, SEO practices and techniques are used. The ultimate focus of these SEO services is to increase the traffic towards your business site.
Digital marketing services: These services take care of several other areas in addition to SEO, such as social media marketing, content marketing, email marketing, banner advertising, and mobile marketing etc.
Therefore, by definition SEO services take care of your site to be in higher ranks in the search engines while digital marketing services ensure the effective online presence of a company beyond SEO alone.
Which is the latest trend?
Forgetting about the different titles and be focused on the actual functions. You will be clear that to be successful online you will have to do more than just simple SEO. In earlier days SEO alone was considered enough for the growing mobile phones and social media needs. However, if you want to have a proper online presence and get the customers before your rivals, then you need to have a proper digital marketing strategy.
SEO is dead? Not at all, SEO is not dead and it seems it will never. The difference is that now you have to take care of more things than SEO alone.
So which services must be hired?
You need to hire services that are capable of promoting your business website online via making use of all the accessible tools in the digital world. It does not matter if you are hiring SEO services or digital marketing services, what matters are the skills and experience they possess to come up with the desired results.
Being a resident of Karachi you must be aware of the fact that there are these service providers offering SEO packages in Pakistan. These SEO packages in Pakistan are designed following different pricing models and services. Business Trends is one of the reliable names in this regards offering website development in Karachi, website hosting services in Karachi following different SEO packages in Karachi. They will amuse you with their skills and will ensure the strong online presence of your business site.