Has it gone viral yet? Has it gone viral yet?
Going “viral” should never (ever) be the goal of your video marketing campaign. However, the term itself seems to have exploded lately.
Most successful businesses today live on video marketing, and the demand for film production companies has shot up lately. As per statistics, almost one billion hours of videos are watched on YouTube every day. Moreover, social videos generate 1200% more shares compared to text and image content combined. And adding a video to your landing page can boost your conversions by a whopping 80%!
With over 93% of marketers using videos as part of their overall online marketing strategy, it is undoubtedly a valuable tool you can leverage for your business as well. In fact, 74% of marketers say video has a better ROI than static imagery, according to a recent study. Given the proven effectiveness of video marketing, it’s about time you master the best practices to make sure your campaigns smash your goals and push your business forward.
In this blog, we will uncover five secrets of successful video marketing. However, if you don’t have a dedicated team in-house, you can always hire a professional video production company or digital marketing agency to create and promote your content. Let’s get started now, shall we?
1. Focus Your Video Around the Story, Not the Sale
The internet is already filled with loads of sales stuff that your target audience already finds annoying and repulsive. Don’t make yourself just another brand pushing too hard to make a sale. Instead, distinguish yourself from the crowd by focusing your video around the story, not the sale. Always remember that be it written content marketing or video marketing, the same rule applies for all – focus on the value your content is offering to your audience.
Take advantage of the emotional power of video content by appealing to the needs and hidden desires of your target audience. But if you are afraid that you might lose some leads this way, you can always insert a strategic and relevant CTA beside a tracked URL at the end of your video. However, make sure it fits into your overall storyline and does not look forced at all.
2. Double Down on the First 10 Seconds
People today have shorter attention spans, and if you fail to grab their attention within the first 10 seconds, you will end up losing a significant number of viewers. Users don’t have the patience for mediocre content anymore, and this is why it’s crucial to get to the point immediately. While video experts recommend keeping your videos short and to the point, we say lead with your best foot forward and show the viewers your video is worth watching within the first 5-10 seconds only.
Try to spark your viewers’ curiosity by asking them relevant questions and using teasers to capture their attention instantly.
Your content needs to communicate its value right away and show your audience why it’s worth watching. Why should they watch it? Will it make them laugh? Or inspire them to do something? Or help them learn something new? Make sure your video answers these questions that will be on your viewers’ minds.
3. Don’t Be Boring, Use Humor in Your Videos
In the corporate world, when it comes to comedy, people often get nervous and feel that it doesn’t belong there. But if it might actually help you convey your point efficiently and effectively, why wouldn’t you want to give it a try and see if it really works?
Think about what your target audience wants. They want to laugh, feel relaxed, learn something new, get inspired, or simply just be pulled out of their boring 9 to 5 routine and forget all their worries for just a little while.
If you manage to get it right, you can reap great rewards from using humor in your videos, and there are many examples of such successful video marketing campaigns.
Try to get yourself into the open mode as much as you can, and you’ll see fresh ideas popping up in your mind more often. The main takeaway here is not to feel limited by what has happened or is happening in your industry. Don’t try to imitate your competitor’s formal tone and boring script. Rather, set yourself apart from the crowd and take a chance on being humorous.
4. Optimize Your Video for SEO
You can use numerous tactics to make sure your video content gets found in search easily. First things first, if you want to maximize the SEO value you derive from your video (before posting it to any sharing platforms), host it on your own domain.
Enabling embedding on your video is also vital as it will help improve the chances of getting inbound marketing links. And also, don’t forget to take advantage of video sitemaps. You can ask your SEO team or digital marketing agency to create video sitemaps.
When it comes to optimizing your videos for SEO, descriptions are its heart and soul. Curious why? Well, that’s because descriptions enable web crawlers to understand your video and what its content encompasses.
Last but not least, be sure to tag your videos with relevant keywords and explain your content with unique titles and elaborate descriptions. Always bear in mind – if there’s a box, there’s a purpose as well. Google (or any other search engine) needs you to fill out those boxes to help you rank higher in the SERPs.
5. Educate Your Audience With Your Videos
Did you know that 65% of the total population are visual learners? Humans naturally understand the content better when it is presented in a video than text. Educating your audience is one of the most powerful methods you can use for video marketing, and the best part is education comes in many forms. You can teach your viewers how to use your product/service or offer helpful tips on how they can get the most out of it. You can also host a webinar to demonstrate your industry knowledge, establish your company as a thought leader, add value to your customers’ lives, and gather leads in the process.
In addition to this, videos can also serve as social proof for your product or service. When producing video success stories concentrate on your customer’s story and their positive experience using it. You can hire a professional video production house to create compelling and engaging human-focused video testimonials.
Wrapping It Up
There you have it – the five secrets of successful video marketing. Keep these useful tips and tricks in mind, and be sure to implement them within your strategy to make your video marketing campaigns a huge success. However, for the best results, it is recommended to take help from a professional film production company to make engaging videos that grab your audience’s attention and add value to their lives. If you don’t have a dedicated marketing team in-house, hire a digital marketing agency to get the most out of your video production efforts. We hope this helps!