An online store isn’t much without a solid SEO strategy backing it up. No matter what kind of social media following you have or how much money you put into your ads, you’re still going to want that steady stream of organic traffic visiting your website. so I’m sharing the Magento SEO Best Practices to get traffic for your stores.
If your Magento store needs a boost, it may be time to look at your digital marketing and make some decisions. For starters, these Magento SEO tips might be able to give your website a better foundation so that it starts performing better in Google.
How to Increase Traffic to Your Magento Store With SEO
Taking time to work on your SEO can pay off in the long run, especially if you are in a highly competitive niche. Though Magento is a great platform that offers an array of features for store owners that want to create a booming business online, choosing a solid eCommerce platform is only the beginning. You still need to market your website correctly, and a large part of this involves making sure that your SEO is properly optimized.
Update Your Product Pages
When was the last time you really updated your product pages? It is obvious that these are important parts of your website and your sales funnel in general, but too many store owners are satisfied with product pages that barely have any content.
Google is all about context. How is a web crawler supposed to know what you are selling if there is no keywords or optimized copy around those keywords? Have you considered how all of the various product pages throughout your website should act as individual sales pages, and that each of them should contain the proper keywords?
Small changes like this can have a significant impact, even from a user experience standpoint. Your users don’t just want to be sold to, they want to be informed and they want to relate to your brand.
Are You Working on Your Backlinks?
Magento is a great platform that lets you create beautiful customized websites, but the best-looking website in the world doesn’t mean anything without a strong backlink profile. Are you working on performing the proper backlink outreach? Domain authority is based on receiving quality links to your website, and without it, Google won’t pay much attention to your website no matter how great your products are or what your website looks like.
Deeper Keyword Research
Sometimes you need to start at the beginning. All too often, SEO strategies don’t include the right amount of keyword research. How much time and effort did you put into the keyword research for your website? Do you know how to spot lucrative ranking opportunities?
All of this has to be taken into consideration when putting together a Magento SEO campaign. It can certainly feel a bit overwhelming if you aren’t a seasoned SEO expert, which is why you may want to consider hiring a capable agency that knows exactly what they are doing.
A Magento SEO Agency That Knows How to Get Results
If you want to give your Magento store a real boost but don’t know where to start with your SEO, Genius eCommerce® can help. They are a skilled eCommerce digital marketing agency that understands how to create campaigns for Magento websites specifically and can help you improve your Google rankings as quickly as possible.
With their proven system, you will be able to finally start generating more traffic and brand appeal for your eCommerce store. Don’t hesitate to get in touch with their SEO specialists.