Do you what is the surest way to lose traffic on your website? Just don’t make your website SEO (Search Engine Optimization) friendly. Importance of SEO
You must have heard the word “Search Engine Optimization”, that it is a very important tool when it comes to digital marketing.
People talk like, it improves website visibility, it increases brand awareness, and the Website’s fortune depends on it. Right? But why people say so.
Understanding how it works, what is its impact, and how it decides your ranking in Search Engine Results will help you to know why it is so important.
SEO involves many aspects from optimizing content for search engines to link building, Online Reputation Management to Press Release.
Let’s not waste time, and jump straight into the topic “Importance of SEO”.
Here is Importance of SEO
Visibility on SERP
Main of the main function of SEO is to improve your ranking on the search engine result page. We all know that we rarely go to the second page of Search Engine Results.
To increase the traffic on your website it is highly important to position yourself on the first page of search engine results, and ideally NO. 1 on the ranking.
Ranking directly affects the visibility of a website, the more the website appears on the first page the more visibility it will get, and ultimately the more traffic.
You must have known to “Decathlon”, they have their blogs. Many Businesses have their blogs, so that they can get the traffic to their website through blog.
As we have already discussed, the Website on the first page gets more visibility. Let’s discuss this with a few stats:
First-page search engine results receive nearly 33% of overall clicks,
And out of it 75% clicks go to the first five results.
And if your SEO campaign is brilliant you can even get the place for featured snippets. Featured Snippets receives more traffic other results in the search.
But there is a condition you need to be on the first page to get featured in the “Featured Snippet”.
So, if you want more traffic to your website you need to work to get a place on the first page of search engine results, and ideally first on the ranking.
Position yourself as an Expert
When you continuously write on a particular topic and get the first place of Search Results. People read and love your content, they interpret you as an expert.
And we are more likely to listen to an expert instead of an amateur. This increases the chances of conversion whenever you sell them any product/service.
This factor is psychological, people interpret you as trustworthy and reliable when they always see on the search engine ranking (high ranking means high trust).
When they have a problem and you solve their problem by your article. They start believing in you.
And by this, you can make customers/readers more of a family. And have a good relationship with them. If they are satisfied with you, they are more likely to refer you to others.
Unlike the PPC campaign, the traffic you get from search engine ranking is free. You don’t pay for that traffic it makes SEO even more important.
In the long run, SEO helps you to get traffic on your site without paying for it. And if you are doing SEO correctly and adhering to Search Engine Guidelines traffic is going to increase day by day.
SEO is a complex process that involves so many things. And it is constantly evolving as the online world changes so fast, customer behavior changes, and when Search Engines updates their algorithm.
But all these efforts worth it in the end. A business can accomplish this through SEO i.e. Brand Awareness, Website Traffic, Customer Acquisition, and much more and too even for free.
And traffic that you get from Search Engine Ranking increases constantly this makes SEO even more exciting.
One more thing, apart from all the benefits that we have discussed above you can even earn by allowing ads on your website.
Have you made your Website SEO friendly, if not then what are you waiting for? Go and work on the SEO of your website.