Image recognition technology is becoming a major tool in enhancing the in-store shopping experience. An ever-increasing number of retailers are expected to implement this technology to potentially address showrooming just as to improve in-store client care. It allows shoppers to check an item using a mobile application, which in turn, can pull up current inventory. Quite possibly the most mainstream instances of using image recognition technology in the retail sphere are for suggesting similar products available in store.
With this technology, retailers can deliver products to shoppers in moments that they need them. This, in turn, will diminish floor staff cost as purchasers can get information directly through mobile devices and no sales associates are needed to disclose item contrasts or to give technical help. Besides, clients can be rapidly and effectively made mindful of the stock rundown of the store, on the off chance that they are searching for other available colours, sizes or configurations. With image recognition technology, brands can easily track geolocation, taps, scans, and level engagement.
Image recognition not just improves the in-store experience. It also helps merchants to retain sales from buyers comparing prices online using their cell phones and tablets. Despite the fact that digital watermarks and QR codes also offer some of these interactions, they are limited in scope. Thus, many advertisers favour image recognition over QR codes as it is essential to incorporate the QR codes into the marketing materials.
Another popular trend in the retail industry is the appearance of augmented reality campaigns. However, such implementations are also limited in nature as they rely upon a bunch of predefined pictures that are put away in the database. Besides, users need to download an app to trigger these images. In any case, it is fundamental to consider that pure image recognition implementations too have fewer limitations, even though augmented reality often leverages upon this technology.
Image recognition is connected to the cloud; accordingly, a great deal of content can be accessed and shared using this technology, making it more viable in nature. It is also simple to keep up simply by adding more content through the mobile CMS.
For more information click here Image recognition for retail.